About
John

Leading marketing for a fintech building real financial infrastructure for Filipino businesses — payments, wallet, capital, money movement. The mandate goes beyond campaigns: shaping how the market understands and trusts us as we evolve from startup to financial backbone.

• Relaunched PayMongo with a full in-house rebrand. Elevated brand perception and saved millions in agency costs by building creative capacity in-house.
• Shipped a new web and product marketing layer that does justice to the current product suite — Payments, Wallet, Capital, Money Movement.
• Broke down silos between product, growth, sales, and ops so the company tells one coherent story.
• Built a lean marketing team where creativity and ownership matter as much as KPIs. Aligned messaging architecture across SME and enterprise segments.
• Enabled strategic partnerships with Lazada, ShopeePay, and GoTyme. Shifted perception from 'payment gateway' to 'financial infrastructure player.'

Slow analysis of Southeast Asia's startup and tech ecosystem. Not takes. Not trends. The structural forces underneath the surface that most coverage misses.

• Curated publication on startups, technology, and culture, blending sharp commentary with SEO-driven content strategy.
• Built a brand voice designed to feel premium, contrarian, and conversation-worthy — for intermediate-to-senior operators in startups, scale-ups, and enterprises.
• Reaching thousands of readers; shaping a dialogue around what next-generation Asian business storytelling should look like.

A coffee space in Panglao. A slow room kept for people who care about the craft.

Contract engagement with the leadership team to sharpen product marketing and improve GTM execution for a productivity platform used by thousands of teams worldwide.

• Refined narrative and positioning to highlight DailyBot's role as more than workflow automation — a platform that strengthens remote culture and async collaboration.
• Audited growth funnels and introduced a structured approach for acquiring, activating, and retaining SME and enterprise teams.
• Optimized acquisition through behavioral segmentation. +12% qualified leads, +18% signups, +9% trial-to-paid in two months.
• Improved retention by 8% through onboarding redesign based on user research and journey mapping.

Led strategic marketing and business development for an enterprise consulting firm expanding across Southeast Asia.

• Delivered 18% YoY revenue growth through integrated campaigns targeting C-suite decision-makers in Singapore and regional markets.
• Secured 9 new enterprise clients through strategic positioning, proposal development, and stakeholder presentations.
• Directed cross-functional teams on market entry strategy, competitive analysis, contract negotiations, and client success.
• Built a content marketing engine combining thought leadership, case studies, and executive engagement that positioned the firm as a category expert.

Led content marketing strategy for a B2B staffing platform — thought leadership and demand generation.

• Built multi-channel content programs: blog, social, email, sales collateral.
• Improved SEO performance and organic traffic through strategic content planning.
• Built a client acquisition engine combining outbound prospecting, content, and relationship development.
• Managed full sales cycle from discovery through contract negotiation and account management.