JOHN
SORIANO

Obsessed with what compounds — work, money, meaning, the self.

John Soriano

Refuse anything that takes from anyone without giving back.

My weeks split four ways. I run marketing at PayMongo, run Oblique Asia, host the podcast, and building a coffee brand with KMRB.

One thread runs through all of it. Technology is worth building when it compounds the people who use it. The work sharpens around people who care about the craft. The self does too.

I've always believed in finding deep meaning in work — not in the labor sense, but in the doing itself. That's the point. Not the title you get from it, not the metric you achieve, not the content you upload that performs it. The act itself is what matters.

That's what you bring to the table, and that's why I believe in paying attention to your craft. You can tell when something was made by someone who loved making it.

AI produces output, but it's quiet about meaning. Don't confuse the two.

What people want is rarely what they ask for — including yourself. Stay close to what you actually want to become.

Your impact compounds when you're intentional about who you do it with, how long you stay, and the standards you tolerate.

Most of all, do things for fun — even when there's no reason to.

  1. 01 Operating

    PayMongo

    Head of Marketing & Communications

    I run marketing, brand, and communications at PayMongo — payments infrastructure for Southeast Asia. Positioning, content, demand, and the cadence behind merchant signups week over week. Specific, grounded, occasionally humbling. Which is why I like it.

    paymongo.com
  2. 02 Writing

    Oblique Asia

    Founder & Editor

    Slow analysis of Southeast Asia's startup and tech ecosystem. Not takes, not trends — the structural forces underneath the surface that most coverage misses. First-person, from inside the work.

    obliqueasia.com
  3. 03 Talking

    Oblique Podcast

    Host

    Long-form conversations with the operators and founders building in Southeast Asia. Less performance, more thinking out loud. New episodes most Tuesdays.

    Listen on Spotify
  4. 04 The slow hour

    Komorebi

    Co-founder

    A small coffee space we opened this April in Panglao, Bohol. The hour I keep most consistently, for the people who care about the craft. Quiet room, considered cups, no rush.

    @kmrb.jp on Instagram
Open on Spotify
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