Work

Product marketing for APIs and payments infrastructure.

  • Positioning and messaging
  • Launch management
  • Developer and API marketing
  • Sales enablement
  • Pricing and packaging
  • Competitive intelligence
  1. Jul 2024 – present

    PayMongo

    Head of Marketing & Communications, reporting to the CEO

    PayMongo is the Philippines’ API-first payments platform. It’s licensed to let businesses accept payments, send payouts and issue cards through one API.

    Launches and positioning
    • Go-to-market and launch management for every product line. That covers payments and checkout, payouts, card issuing, Storefront, and Order & Pay.
    • Rebuilt paymongo.com with a new web and product-marketing layer across payments, wallet, capital and money movement.
    • Relaunched Storefront as a free store builder. Changed its success measure from sign-ups to first transaction.
    • Repositioned virtual cards around enterprise spend control.
    Technical buyers and sales
    • Wrote the positioning and website for TNKR, embedded finance infrastructure for banks, payment providers and financial institutions.
    • Built a payment-methods page for global payment providers that sells on integration details.
    • Battlecards, decks and objection handling for Sales.
    Systems
    • Built Growth OS in Claude Code, the AI-native growth operating system the team runs on. Growth OS.
    • Runs the function on a written cadence. Monthly business reviews, plus annual and mid-year operating plans (OP1, OP2).
    Brand and team
    • Led the rebrand that moved PayMongo from payment gateway to financial infrastructure.
    • Brought creative in-house, saving millions in agency costs.
    • Partnerships with Lazada, ShopeePay and GoTyme.
    • Leads a seven-person team. How the team runs.
    Recognition
    • WFIS Philippines Marketing Leader of the Year 2026.
    • PayMongo named Disruptor of the Year at the ABF Fintech Awards.

    The operating model behind this work lives on Growth OS and Team.

  2. Jul 2025 – present

    Oblique Asia

    Founder & Editor-in-Chief

  3. Apr 2026 – present

    Komorebi

    Co-founder

    Coffee, Panglao, Bohol.

  4. Jan – Apr 2024

    DailyBot

    Growth Lead (contract)

    • +12% qualified leads, +18% sign-ups and +9% trial-to-paid in two months.
    • Retention up 8%.
  5. May 2021 – Aug 2023

    Dojo

    Head of Strategy, then Business Development Manager

    Strategy and business development for an enterprise consulting firm expanding across Southeast Asia.

    • 18% year-over-year revenue growth from campaigns aimed at C-suite buyers in Singapore and the region.
    • Nine new enterprise clients, won on positioning, proposals and executive presentations.
    • Led market-entry strategy, competitive analysis and contract negotiations.
    • Built a content engine of thought leadership, case studies and executive engagement.
  6. Oct 2019 – May 2021

    Penbrothers

    Sales & Marketing Manager

    Content and demand generation for a B2B staffing platform.

    • Ran content across blog, social, email and sales collateral.
    • Grew organic traffic through SEO-led content planning.
    • Built a client acquisition engine from outbound, content and relationships.
    • Ran the full sales cycle, from discovery to contract, onboarding and account management.
  7. Jan – Aug 2019

    Creadits

    Creative Accounts Manager

  8. 2015 – 2018

    The Bellevue Manila

    Design Associate

    The hospitality origin.

  9. Education

    Education

    • Ateneo Graduate School of Business

      Diploma in Marketing, 2017

    • SUNY Orange

      BBA, Marketing, 2014