Work
Product marketing for APIs and payments infrastructure.
- Positioning and messaging
- Launch management
- Developer and API marketing
- Sales enablement
- Pricing and packaging
- Competitive intelligence
Jul 2024 – present
PayMongo
Head of Marketing & Communications, reporting to the CEO
PayMongo is the Philippines’ API-first payments platform. It’s licensed to let businesses accept payments, send payouts and issue cards through one API.
- Launches and positioning
- Go-to-market and launch management for every product line. That covers payments and checkout, payouts, card issuing, Storefront, and Order & Pay.
- Rebuilt paymongo.com with a new web and product-marketing layer across payments, wallet, capital and money movement.
- Relaunched Storefront as a free store builder. Changed its success measure from sign-ups to first transaction.
- Repositioned virtual cards around enterprise spend control.
- Technical buyers and sales
- Wrote the positioning and website for TNKR, embedded finance infrastructure for banks, payment providers and financial institutions.
- Built a payment-methods page for global payment providers that sells on integration details.
- Battlecards, decks and objection handling for Sales.
- Systems
- Built Growth OS in Claude Code, the AI-native growth operating system the team runs on. Growth OS.
- Runs the function on a written cadence. Monthly business reviews, plus annual and mid-year operating plans (OP1, OP2).
- Brand and team
- Led the rebrand that moved PayMongo from payment gateway to financial infrastructure.
- Brought creative in-house, saving millions in agency costs.
- Partnerships with Lazada, ShopeePay and GoTyme.
- Leads a seven-person team. How the team runs.
- Recognition
- WFIS Philippines Marketing Leader of the Year 2026.
- PayMongo named Disruptor of the Year at the ABF Fintech Awards.
The operating model behind this work lives on Growth OS and Team.
Jul 2025 – present
Oblique Asia
Founder & Editor-in-Chief
Apr 2026 – present
Komorebi
Co-founder
Coffee, Panglao, Bohol.
Jan – Apr 2024
DailyBot
Growth Lead (contract)
- +12% qualified leads, +18% sign-ups and +9% trial-to-paid in two months.
- Retention up 8%.
May 2021 – Aug 2023
Dojo
Head of Strategy, then Business Development Manager
Strategy and business development for an enterprise consulting firm expanding across Southeast Asia.
- 18% year-over-year revenue growth from campaigns aimed at C-suite buyers in Singapore and the region.
- Nine new enterprise clients, won on positioning, proposals and executive presentations.
- Led market-entry strategy, competitive analysis and contract negotiations.
- Built a content engine of thought leadership, case studies and executive engagement.
Oct 2019 – May 2021
Penbrothers
Sales & Marketing Manager
Content and demand generation for a B2B staffing platform.
- Ran content across blog, social, email and sales collateral.
- Grew organic traffic through SEO-led content planning.
- Built a client acquisition engine from outbound, content and relationships.
- Ran the full sales cycle, from discovery to contract, onboarding and account management.
Jan – Aug 2019
Creadits
Creative Accounts Manager
2015 – 2018
The Bellevue Manila
Design Associate
The hospitality origin.
Education
Education
Ateneo Graduate School of Business
SUNY Orange